In today’s email I wanted to talk about something I’ve been thinking a lot about lately, specifically this word alignment.
At the end of last year, I went to a mastermind event with Angus (my general manager) in LA hosted by this guy called Taki Moore. Taki makes content specifically about building what he calls a “Lifestyle Empire” and when he first popped up on my YouTube homepage, I ended up binge-watching a bunch of his videos and signing up for this $60k/year mastermind.
Now you might be thinking that’s a pretty impulsive decision (and you’d be right 😅), but that wasn’t what actually caught my attention.
Taki’s channel only has about 13k subscribers and his videos typically get a few thousand views, which is pretty small in the grand scheme of things. But because his content is so specific – targeting coaches already making 6/7 figures who want to scale to that next level (like myself) – his business is hugely profitable.
He’s not trying to serve everyone and he’s not making content about “general business advice” or “general productivity tips.” He knows exactly who he’s talking to and he knows exactly what transformation they’re after.
And that’s exactly what I mean by alignment.
Alignment is when your content, your business offer, and your target audience are all pointing towards the same dream outcome.
And it’s when someone discovers your content and immediately thinks “man, this is exactly for me” – not because you’re trying to appeal to everyone, but because you’ve chosen to serve one specific group incredibly well and your content has that magnetic quality.
Back when I first started this whole YouTube thing in 2017, it was so abundantly clear what to make videos about.
I was a medical student helping other students (target audience) get into med school (dream outcome), and I had a business that also helped people get into med school so there was perfect alignment between my content and my business offer.
But as things broadened out over the years, as the audience kept growing…I started to lose that focus. I was trying to serve all these different people pursuing all these different outcomes.
But there’s a big red flag in this approach. It creates confusion – both for me trying to figure out what to make and for my audience trying to understand what I actually help them achieve.
So when my team and I were planning our 6-week $1K Challenge and then the Lifestyle Business Academy, I had this big realisation that it’s actually okay – and necessary, even – to get really specific about who you’re serving and what outcome you’re helping them achieve.
And for me and my business, that dream outcome is helping people build a $100k/year lifestyle business in under 12 months that gives them fun, fulfilment, flexibility, and financial freedom.
With this clarity, choosing what content to make has now become way easier because I know exactly who I’m talking to and what they want.
Because when someone knows your content is specifically for them and their goal, they don’t just watch or read or listen – they engage, take action, and actually get results, which is the whole point of creating this stuff in the first place.
This is something we cover in a whole bunch of detail in the Lifestyle Business Academy – helping you identify not just “I want to start a business” but specifically who you’re serving and what transformation you’re helping them achieve.
Because without that clarity, you’ll always struggle with what content to create, what products to build, and how to actually help people in a meaningful way.
And if you’re building a business or starting a YouTube channel and struggling to identify the real dream outcome your audience is chasing, hit reply and let me know what you’re struggling with. I’d love to hear from you 😊
Have a great weekend!
Ali xx