In this Expert Workshop, we speak with Rob Fitzpatrick, serial entrepreneur, Y Combinator alum, and bestselling author of The Mom Test, widely considered the definitive guide on customer conversations and idea validation.
Rob spent over a decade building both bootstrapped and VC-backed companies, raising funding in the US and UK, and creating products used globally by brands like Sony and MTV. His books are now taught at universities like Harvard, MIT, and UCL, and used as training manuals at companies like Shopify and Skyscanner.
Rob started as a programmer who was forced into customer-facing roles and quickly discovered that talking to customers is easy to screw up and hard to do right. That painful learning curve led him to write The Mom Test, which has helped thousands of entrepreneurs stop wasting time building things nobody wants.
His core insight? You shouldn’t ask anyone whether your business idea is good. It’s a bad question, and not everyone will be honest with you. His approach is practical, not academic, focused on getting the truth before you invest months building the wrong thing.
Whether you’re exploring a new business idea, validating your niche, or wondering if anyone will actually pay for what you want to build, this conversation with Rob Fitzpatrick will help you assess and validate your business ideas.
How To Join Expert Workshops
This Expert Workshop is part of the Lifestyle Business Academy. If you’ve already joined the Academy, you can RSVP to this event directly in Circle. If you’re not yet a member of the Lifestyle Business Academy, you can apply to join here.